Offering customers a new and seamless way to pay, Browns Deals recently tied up in an innovative partnership with Koko, the trending all-in-one shopping app to provide consumers Buy Now, Pay Later (BNPL) easy payment schemes in a few clicks. In a matter of seconds, users can download the app via mobile phone, register their details and start shopping. The Koko application allows customers the choice of convenience whether to pay online or offline in 3 interest-free installments within 60 days of the date of sale. Consumers can additionally stay updated on their balance, upcoming payments and the latest deals while on the go.
Backed by the international strength of the Alibaba Group and incubated under Daraz locally, the platform is the preferred choice of the new generation enabling them to shop their favourite brands, anywhere and anytime. The convenient and user-friendly Buy Now, Pay Later platform, enables customers to access the things they want and need, while allowing financial wellness at the same time.
Given the current economic condition and after analysing existing purchasing trends, Browns Deals’ tie up with Koko in this area is both strategic and timely. Consumers can now shop a variety of international brands; Sharp, Philips, Sony, Samsung, LG, Panasonic, Sanford, JBL, HP Dell, Apple and more, both online and in-store via the Koko app.
Speaking on the exciting collaboration, Mangala Wijesinghe, Cluster Chief Operating Officer – Pharma, Consumer and Integrated Solutions, Browns Group said, “As one the largest and most diversified conglomerates in Sri Lanka, throughout the years Brown & Company has understood the importance of transforming with the ever-evolving digital landscape. By on-boarding with Koko as a payment partner for Browns, we are pleased to offer our loyal consumers the additional benefits of purchasing products in three hassle-free installments.”
Dinuki Karunatilake, Head of Koko commenting on the dynamic new partnership said, “Koko is proud to join forces with Browns Deals in this exciting collaboration, introducing a revolutionary way to pay in 3 debit card installments. Our integration with Browns allows customers to embrace their favourite international brands with ease, thanks to our Buy Now, Pay Later offering. As a part of the Alibaba Group and nurtured locally under Daraz, Koko is the go-to payment method for a new generation of shoppers seeking financial flexibility and convenience. This partnership is the gateway to a future of effortless, enjoyable shopping because “why pay in full when you can pay in 3"
The MOU between Browns Deals and Koko was signed on the 27th of July 2023 between Mangala Wijesinghe, Cluster Chief Operating Officer – Pharma, Consumer and Integrated Solutions, Browns Group and Dinuki Karunatilake - Head of Koko.
Since its inception, Browns Deals’ online presence at www.brownsdeals.com and Browns Centre, Colombo 10 has consistently offered competitive prices for branded electronics and kitchen appliances. Renowned for its after-sales service, product warranties and fully-fledged technical service centre, Browns Electronics Care and coupled with the heritage of the Browns Group, Browns Deals offers a unique shopping experience both online and in-store.
Established in 1875, Browns has flourished over the years to grow into a household name with a reputation as strong as its years are long. Today, the prestigious Browns Group is one of Sri Lanka’s largest diversified conglomerates, which manages a fast growing and valuable portfolio of brands across several key industry sectors, such as automotive; power generation; power generation and plantation; pharmaceuticals ; investments; marine and manufacturing as well as leisure.
Image Caption - L-R- Dulanjana Herath - Senior Commercial Success Executive - Koko, Naheed Zainudeen - Head of Commercial Financial Services - Koko, Dinuki Karunatilake - Head of Koko, Mangala Wijesinghe - Cluster Chief Operating Officer Pharma, Consumer and Integrated Solutions - Browns Group, Prasanna Ganegoda - Head of Digital Transformation - Browns Group, Nadeesha De Jeodth - Senior Manager Digital Transformation Solutions - Browns Group, Dulana Warnasooriya – Brand Manager - Browns Deals, Kumara Kulendra - Branch Manager - Browns Deals and Inthiqhab Majid - Executive - Digital Marketing Digital Transformation Solutions - Browns Group.
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