Exide Rewards Loyalty Card Tie up with BrownsDeals

Posted by Dulana Warnasooriya on

Browns Exide, the market leader in the Automotive Battery industry in Sri Lanka, together with RADCO and Browns Deals, recently introduced their latest innovative service - Exide Rewards to the customers of Browns Batteries.

The initial batch of the Exide Rewards loyalty cards were distributed to the Executive Committee of the Western Province School Children Transport Owners’ Association on the 24th of January 2018.

Customers with Exide Rewards loyalty cards can enjoy a spectrum of offers by Exide and its partner vendors. The loyalty programme currently avails the users to a wide variety of products from Browns Exide, RADCO, and Browns Deals.

Browns Exide always identifies the importance of rewarding customers through value additions such as this.  “The Exide Rewards loyalty program is the latest value addition to our portfolio to retain our legacy as a dynamic solutions provider in the Sri Lankan Automotive Battery market”, noted Mr. Ajith De Silva, Deputy General Manager of Browns Battery Division at the event of distributing the maiden batch of Exide Rewards loyalty cards. “The Battery Division also consists of an island-wide Battmobile service that provides customers road-side assistance or door-step service in emergency situations where it is required to replace a battery or start up a vehicle having ignition problems”, added Mr. De Silva.

With the Exide Rewards loyalty card, customers are entitled to enjoy discounted rates on automotive radiators and coolers used in power generators by RADCO, the fastest selling radiator brand in the island and a range of world’s most sought-after electronic brands and home appliances such as Sharp, LG, Samsung, Sony, Panasonic, Philips, JVC, Toshiba and Sanford for the lowest prices in Sri Lanka through Browns Deals.

“As Sri Lanka’s most trusted heat exchanger brand, RADCO, strategically expanded the product portfolio within a shorter period and became the first and the only radiator brand in the island to receive the SLS 740 and ISO 9001:2015 Quality Standards Certifications. As RADCO accounts for 65% in the motor vehicle radiator market and 85% in other heat exchanger category, we anticipated offering more discounts to our valued customers. We are delighted to partner with our highly successful sister company Exide in their Exide Rewards loyalty programme to maximize our loyal customers’ chances to enjoy a wider variety of discounts” noted the Assistant General Manager of RADCO Radiators Mr. Asanga Peiris at the event.

“At Browns Deals, you can buy a wide range of electronics, home and kitchen appliances from world-renowned brands with discounts from 40% - 75%. As we partner with Exide’s loyalty programme, the customers with Exide Rewards loyalty card can enjoy unbelievable discounts for day-to-day equipment with trusted Browns Warranty backed by a strong technical team”, added the General Manager of Browns Deals, Mr. Nalin Jayawardena.

Browns Exide and the partner vendors pledge their loyal customers that they are offered the best quality products equipped with premium technology with over 140 years of Browns excellence and trust.

About Browns Batteries

Sri Lanka’s most trusted automotive and industrial lead-acid battery, Exide caters to a wider market across the island. With trusted performance and proven after-sales service, Exide accounts for nearly 55% of the Sri Lankan automotive and industrial battery market while the percentage hikes up to 70% with the inclusion of Lucas and Dagenite - the other two brands marketed by Browns Batteries. Exide was introduced to Sri Lanka in 1926 by the Browns Battery Division that continues to offer the finest quality automotive products and services to Sri Lankan motorists.

 Exide Rewards Loyalty Tie up with BrownsDeals


From left to right:

Assistant General Manager of RADCO Radiators Mr. Asanga Peiris, General Manager of Browns Deals Mr. Nalin Jayawardena and the Deputy General Manager of Browns Battery Division Mr. Ajith De Silva presenting the Exide Rewards token card to the Executive Members of the Western Province School Children Transport Owners’ Association.

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